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CEG Signs Master Franchise for Le Pain Quotidien in Spain

February 2, 2026•1 min read
CEG Signs Master Franchise for Le Pain Quotidien in Spain
From right to left: Dr. Amer Sadeq (Head of Morocco Operations), Mr. Waleed Faisal Al Massoud Al Fehaid (Chairman & CEO AFiG), Annick Van Overstraeten (CEO, Le Pain Quotidien), Mr. Ossama Chaaban (Managing Director & Partner, CEG), Mr. Florent Boureau (International Development Director), Kevin Sluyter (International Franchise Development Manager for LPQ).

We are pleased to announce that Central European Group (CEG), a subsidiary of Al-Fehaid International Group (AFiG), has signed the Master Franchise Agreement for Le Pain Quotidien in the Kingdom of Spain.

As part of this expansion, CEG has established CEG.SP, which will act as the exclusive area developer for Le Pain Quotidien in Spain. AFiG through CEG also holds the Master Franchise of Le Pain Quotidien in Hungary, and this milestone marks the next step in our European growth strategy.

We look forward to bringing Le Pain Quotidien’s artisanal experience to Spain’s leading cities.

CEG Signs Master Franchise for Le Pain Quotidien in Spain
From right to left: Dr. Amer Sadeq (Head of Morocco Operations), Mr. Waleed Faisal Al Massoud Al Fehaid (Chairman & CEO AFiG), Annick Van Overstraeten (CEO, Le Pain Quotidien), Mr. Ossama Chaaban (Managing Director & Partner, CEG).
CEG Signs Master Franchise for Le Pain Quotidien in Spain
From right to left: Annick Van Overstraeten (CEO, Le Pain Quotidien), Mr. Ossama Chaaban (Managing Director & Partner, CEG).

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